The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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restaurants / fast food outlets
Award
Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Billboards & Transit / Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Single
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Interactive
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Creative Use of Data / Real-Time
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated PR Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Out of Home
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Billboards & Transit / Dynamic Billboards & Transit
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Visual & Audio Craft / Animation
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Twitter Bait
Agency: MullenLowe / US
Client: Burger King Category: Non-traditional & Guerrilla Marketing
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Single Country or Region / Consumer / Brand
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Innovation in Direct Marketing
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: User-Generated Content
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Craft / Photography
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Join the Meltdown
Agency: Jones Knowles Ritchie / London
Client: Burger King UK Category: Integrated Branding Campaign
Kentucky Fried Culture
Agency: Wieden+Kennedy / Portland
Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Magazine / Campaign
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Out of Home / Billboards & Transit
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Websites / Utility
Escape The Clown
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
THE MOST FAMOUS GRILLER IN PERU
Agency: McCann / Lima + Burger King Perú / Lima
Client: Burger King Category: Digital & Online / Social Media Post - Campaign
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Brand Installations
Round-the-Clock Pizza Box
Agency: Leo Burnett / Toronto
Client: 7 West Restaurant Category: Packaging / Specialty
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Channel / Single Platform
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
The Bell: A Taco Bell Hotel and Resort
Agency: United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client: Taco Bell Category: Events & Experiential
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's Category: Branding / Rebranding
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Innovation in Mobile
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Utility
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo Category: Utility
BYOB (Bring Your Own Bun)
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Online Films & Video / Short Form - Single
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Integrated Campaign
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential & Installations / Brand Installations
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Billboard Hotels
Agency: NORD DDB / Stockholm
Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential / Brand Installations
Award:
2020 Out of Home Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_OH20_018G
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_PT20_016G
Award:
2020 Out of Home Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_001G
Award:
2020 Direct Marketing Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_DI20_031S
Award:
2020 Design Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Annual ID:
OS_DE20_049S
Award:
2020 Social Media Silver Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Single
Annual ID:
OS_SM20_008S
Award:
2020 Interactive & Online Silver Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Interactive
Annual ID:
OS_IN20_032S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_011S
Award:
2020 Public Relations Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_023S
Award:
2020 Integrated Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_017S
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_006B
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_033B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_008B
Award:
2020 Out of Home Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_006B
Award:
2020 Digital Craft Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC20_015B
Award:
2020 Design Bronze Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_DE20_046B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_024B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_025B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_026B
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE20_012B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_044B
Award:
2020 Social Media Bronze Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Annual ID:
OS_SM20_020B
Award:
2020 Out of Home Bronze Pencil
Agency:
TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Open Late
Category:
Craft / Photography
Annual ID:
OS_OH20_027B
Award:
2020 Social Media Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_016B
Award:
2020 Social Media Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Real Meals
Category:
Stunts & Activations
Annual ID:
OS_SM20_084M
Award:
2020 Out of Home Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_OH20_082M
Award:
2020 Integrated Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Burger King UK
Title:
Join the Meltdown
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_020M
Award:
2020 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Kentucky Fried Chicken
Title:
Kentucky Fried Culture
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_028M
Award:
2020 Direct Marketing Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_122M
Award:
2020 Print Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Open Late
Category:
Magazine / Campaign
Annual ID:
OS_PT20_051M
Award:
2020 Experiential & Immersive Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_066M
Award:
2020 Direct Marketing Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_058M
Award:
2020 Interactive & Online Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Websites / Utility
Annual ID:
OS_IN20_040M
Award:
2020 Branded Entertainment Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Escape The Clown
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE20_088M
Award:
2020 Direct Marketing Merit Award
Agency:
McCann / Lima + Burger King Perú / Lima
Client:
Burger King
Title:
THE MOST FAMOUS GRILLER IN PERU
Category:
Digital & Online / Social Media Post - Campaign
Annual ID:
OS_DI20_093M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Brand Installations
Annual ID:
OS_EX20_047M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
7 West Restaurant
Title:
Round-the-Clock Pizza Box
Category:
Packaging / Specialty
Annual ID:
OS_DE20_130M
Award:
2020 Social Media Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_038M
Award:
2020 Out of Home Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_050M
Award:
2020 Public Relations Merit Award
Agency:
United Entertainment Group / New York + Edelman / Los Angeles + Taco Bell / Irvine
Client:
Taco Bell
Title:
The Bell: A Taco Bell Hotel and Resort
Category:
Events & Experiential
Annual ID:
OS_PR20_036M
Award:
2020 Design Merit Award
Agency:
Turner Duckworth: / London, San Francisco, New York
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Annual ID:
OS_DE20_089M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Innovation in Mobile
Annual ID:
OS_MO20_050M
Award:
2020 Mobile Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Utility
Annual ID:
OS_MO20_035M
Award:
2020 Mobile Merit Award
Agency:
BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Utility
Annual ID:
OS_MO20_036M
Award:
2020 Film Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
BYOB (Bring Your Own Bun)
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_079M
Award:
2020 Direct Marketing Merit Award
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Integrated Campaign
Annual ID:
OS_DI20_112M
Award:
2020 Out of Home Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_055M
Award:
2020 Out of Home Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_056M
Award:
2020 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_062M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_078M